Wednesday, August 19, 2015

To Blog or not To Blog

To be or not to be, it could be said that if Shakespeare had coined the phase today, he would have used the word blog instead. Be that as it may, there is no denying blogging has taken off. The question is whether or not to do it. Personally I tried to jump in on the craze and started a blog a couple of years ago. It failed and so did I. There were lots of reasons, but here are the top 5.

• Lack of Topics - Don't get me wrong there are more topics to write about then one could ever imagine but ones that I felt knowledgeable enough to add my two sense to ….uhmmmmmmmm none.

• Terrible Writer and Bad Speller - Best ever grade in English was a C average. I mean who remembers the difference between a dangling participle and a ……..actually what is a dangling participle, see my dilemma.

• Feeling No One Would Read It - Feeling inadequate in my basic english skills and compounded by the fact I had nothing to say on any given topic you can see why I would feel like no one would read it. (This is where you shake your head yes.)

• Procrastination - After a few post over a couple of months lets just say I did everything I could, not to blog. I always had an excuse as to why not, I always had something needing to be done of way greater importance. Eventually, I grew lazy.

• Laziness - We ALL know what happens when laziness sets in, nothing gets done. That's exactly what happened to my blog nothing. no new post no new nothing. The blog was dead pretty much dead before it ever got started.

5 Reasons You Should.

• You Make Connections - Connections. That's what we ALL want. In order to prosper in the art business or any business, you need them. The internet has busted the door on your limitations as to who you can connect to. The whole world is open to you. Make a connection, trust me, you'll be glad you did.

• Shows A Side of You That Most May Not See - Think of your blog as picture window (with blinds on it) into you and what you do. You can decide just how much you want to reveal to your readers. You get to pick which subjects are covered, which pics get shown, even who gets to see it.

• Keeps Your Viewers Updated About You - An excellent way to quickly keep your views in touch with what is going on. You may update you website one year, once every six months, or every quarter, some may do it more often, but I bet none do it every week.Your blog is like an instant shout out to all your viewers as to what you are up to that week. It fills them in on what is new or important to you and makes them feel like one of the gang because you are willing to share it.

• Helps Your Branding and Marketing of Yourself - Your blog should show you in a positive light that reflects the kind of person and business you run. In turn, this will position your brand and market positively in the minds of the people you are trying to reach, such as Art Directors, Book Publishers, Magazine Editors, gallery owners and the list goes on.

• Helps Expand Your Email Marketing - Now then if you have provided your viewers with useful intel, made them feel at home, they might just wanna come back to visit again. If they want to and can't for some reason, what better way to keep in touch then by emailing them. Of course get their permission first. Never ever be rude and just email your newsletter or blog posts with asking.

Feel free to post your top 5 Do's and Don'ts of why to blog or not to blog in the comments section below.

Need more inspiration check out: